User Privacy Notice

Being the trusted global marketplace for insights, services and transaction solutions for commercial assets and vehicles starts with RB Global’s unrivaled commitment to customer service.  As part of that commitment, we respect the privacy of our customers and users.  Whether we are helping to appraise, sell, inspect, buy, refurbish, transport or finance your commercial assets and vehicles around the world, we are guided by our desire to meet your needs in a convenient, fair and transparent manner – and that includes making sure you understand how we handle personal information and what corresponding rights are available to you.  This Privacy Notice applies equally to our digital handling of your information as it does to our offline collection and handling.

RB Global is a global organization with companies located around the world that operate our insights, service offerings, and multi-channel solutions for buying and selling. See a complete listing of our family of brands.

This User Privacy Notice (“Notice” or “Privacy Notice”) applies to rbglobal.com and other RB Global brand websites, services and solutions that collect information and display or link to this Privacy Notice, and that are owned and operated by a member of the RB Global group of companies.  This Privacy Notice does not apply if the website, service or solution does not display or link to it or where the website, service or solution makes its own privacy notice available as follows:

Insurance Auto Auctions – US | Canada

Synetiq

DDI Technology

Rouse

SmartEquip

Xcira

VeriTread

Other than for the brands listed above, to understand which RB Global company is responsible for the collection and further processing of your personal information, see the section below entitled “Data Controllers“.

We may change this Privacy Notice at any time by posting the revised statement on this website and indicating the effective date of the revised statement.  The revised Privacy Notice will be effective once posted unless we state otherwise.

We may also supplement or modify our privacy commitments in this Privacy Notice through other notices we make available to you or through contractual commitments we enter in writing.

Where we’ve provided a translation of the English language version of this Privacy Notice, such translation is provided for your convenience only.  To the extent there is any inconsistency between the English language version and such translation, the English language version takes precedence.

If you have any questions or comments about this Privacy Notice or our practices, you can reach our Data Protection Officer through our Data Privacy Office at:

RB Global Data Privacy Office
c/o RB Global, Inc.

Two Westbrook Corporate Center

Westchester, Illinois, 60154

Or use our privacy contact form.

Other than as part of applying for financing with Ritchie Bros. Financial Services, most of the information we collect, and process, is equipment or vehicle related information and business contact information relating to, and provided by, our customers’ employees or other representatives.  In general, information is collected when a customer engages one of our brand solutions to provide services by entering a contract, creating an online account, coming into one of our auction locations, providing us information through a webform, or otherwise interacting with us.  Information may also be obtained from other sources.  For instance, brand solutions may share information internally, or an outside service provider is used to verify or supplement what we’ve received.  In some cases, the information we obtain is generated automatically when users engage with our digital properties, such as browsing and interacting with our websites, using our mobile applications, opening our communications or engaging with our advertisements.

While our solutions are generally not targeted at individuals buying or selling for personal, family or household purposes, individuals do engage with certain of our solutions from time to time for these purposes.

Some information we obtain from you may be more sensitive in nature depending on the services you are engaging us to perform.  For instance, we may require ID numbers from a driver’s license or other identity documentation to process transactions or facilitate the extension of financing to your business.

Certain of our solutions obtain and store personal information for the benefit of our corporate or government customers to provide those customers specific technology services.  In those circumstances, we are acting as a service provider and collect and process that information in accordance with our customers written instructions and our contractual arrangement.

Offering you the choice of multiple solutions for different needs means that each solution operates somewhat differently.  To learn more about the categories of information handled by specific solutions and their sources, read on.

For further information about the collection of data using cookies, web beacons and similar tools when you interact with our digital services, such as website or email communications, interact with advertisements or initiate certain telephone calls, check out “Cookies & similar technologies and your preferences” below.

We combine or link the personal information we collect from you with information we receive from the other sources identified in the chart above. Where we receive data from third parties, we try to confirm the information was lawfully collected and disclosed to us.

IronPlanet’s other technology solutions – Marketplace Direct, Super Marketplace Direct, and GovPlanet Direct –power the direct marketplaces of some of our corporate and government customers.  To participate in their online sales events, you must have an IronPlanet account.  We do not handle the exchange of funds or otherwise participate in the closing of any transactions between you and our direct marketplace customers.  Information regarding your bidding activity – user name, location, bids placed – as a user of their direct marketplace is collected and made available to our customers for use and handling in accordance with their respective privacy policies.  As a service provider, we do not use this information for our own commercial purposes other than to perform the services of hosting and managing the functionality of the marketplaces for our customers.  If you have concerns about the use and handling of your information by these customers, you will need to contact them directly.

Mascus also provides tools for professionals to help manage their inventory, understand the used equipment market, publish listings on the Mascus online listing marketplace and reach bigger buying audiences.  Mascus’ tools for professionals are part of the suite of tools offered under the Ritchie Bros. Asset Solutions brand.  Mascus systems power these tools for our professional customers.  For more information about the handling of personal information when interacting with these tools, refer to the Ritchie Bros. Asset Solutions section below.

Ritchie Bros. Asset Solutions (RBAS) is a collection of tools – cloud-based inventory management system (IMS), managed and hosted custom webshops, mobile apps for inspection and inventory management, marketing tools and a data insights module – that we make available to our OEM, corporate and government customers on a subscription basis.  The tools are configured for use by our customers’ end users – both for their employees and other personnel and for interested buyers of their equipment.

If you are an RBAS customer, your end users need to understand how you (and we) collect and process their personal information.  Accordingly, if you use a custom webshop or mobile app, you agree to post an up-to-date and accurate privacy notice on those tools that complies with the laws applicable to your business.  You also agree to obtain consent from your end users for the use and access of their personal information by us and other third parties.

Except as noted below, information about end users interacting with RBAS tools is collected and processed by us as a processor on behalf of our customer in which case we act on the instructions of, or as permitted by, our customer or their authorized internal end users.  We don’t use the personal information we maintain about your end users who interact with your custom webshop to independently contact or market to them.  If you are an end user and have questions or concerns regarding the handling of your information, refer to the privacy policies made available by our customer (who may be your employer) through the relevant RBAS tool.

If you are a representative of our corporate or government customer subscribing for services, we collect your business contact information to establish and maintain our relationship with our customer as their service provider (e.g. customer service and invoicing).

We also collect IMS end user credentials and interactions with the IMS to monitor, log, analyze and test the security of the systems, networks, databases and applications supporting the IMS and to ensure compliance by the customer with our contractual arrangements.  We also use this interaction data to monitor and improve the general performance and usability of the IMS such as enhanced features, GUI layouts, and page responsiveness.

Information and data collected by us through management of RBAS tools will be used as necessary to comply with our legal and regulatory obligations.

For further information about the collection of data using cookies, web beacons and similar tools when you interact with the Ritchie Bros. Auctioneers or IronPlanet website, our custom webforms or our email communications, check out “Cookies & similar technologies and your preferences” below.

We combine or link the personal information we collect from you with information we receive from the other sources identified in the chart above. Where we receive data from third parties, we try to confirm the information was lawfully collected and disclosed to us.

PurchaseSafe transactions are completed utilizing the MarketPlace-E online platform. The same information identified above as collected under “Core asset disposition services” with respect to IronPlanet applies to a PurcahseSafe transaction.

You may request to exercise the data subject rights described in this part by using our dedicated privacy contact form. If you prefer, you can send correspondence to RB Global, Attn: Data Privacy Office, Two Westbrook Corporate Center, Suite #1000, Westchester, Illinois, 60154, or call our Customer Service group.

California Residents. If you are a resident of California, see our State Privacy Disclosures page for specific information on Your California Privacy Rights.

Access to Information. In some jurisdictions, applicable law provides the right to be informed of and request access to the personal information we hold and process about you.  For instance, for individuals with rights under the GDPR (and where appropriate, subject to our adherence to the Principles) , you may request information on the purposes of the processing, the categories of personal information concerned, the categories of recipients to whom the personal information have been or will be disclosed, the envisaged period for which the personal information will be stored, the existence of the right to request rectification or erasure of personal information or restriction of processing of personal information or to object to such processing, the right to lodge a complaint with a supervisory authority, any available information as to the personal information’s source (where not collected from you), the existence of automated decision-making, including profiling and, where appropriate, meaningful information on its details.  Access to information may be subject to certain exemptions.

Rectification of Inaccurate or Incomplete Data. You have the right to ask us to correct inaccurate or incomplete personal information concerning you. For certain services, you may also use your online account profile page to review and edit some of your personal information.

Data Portability. For individuals with rights under the GDPR, you may request personal information about you, that you provided to us, be delivered to you in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible).

Erasure. You can request that we erase your personal information and deactivate your applicable user account.  Please note that exemptions and restrictions may apply depending on applicable law.  In some cases, we will not erase the data, but instead restrict further processing (e.g. where the information is still necessary in relation to the purpose for which it was collected or is needed to establish, exercise or defend a legal claim).  We may also obfuscate/pseudonymize or aggregate data where permitted.

Withdrawing Consent. Where you have provided your consent to our processing of your personal information you may withdraw your consent at any time.  Please specify if the request is a general withdrawal or which specific consent you want to withdraw. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal.

Restricting Processing.In some jurisdictions, applicable law may give you the right to restrict the ways in which we use your personal information. For instance, under the GDPR, where:

Objecting to Processing. The GDPR entitles individuals to object to our processing their personal information for certain specific purposes (including profiling) where such processing is based on our legitimate interest. If an individual entitled to do so objects to such processing we will no longer process their personal information for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise or defence of legal claims.

If personal information is processed by us for direct marketing purposes, individuals have the right to object at any time to the processing of their personal information for such marketing, which includes profiling to the extent that it is related to such direct marketing.

Lodging Complaints. You have the right to lodge complaints about the personal information processing activities we carry out before competent supervisory authorities. We hope though that if you reach out to us first, we can resolve your complaint amicably.  If not, then refer to the chart below under “Data Controllers” to see which supervisory authority to contact.

Email Communications. We use your email address to communicate with you in order to fulfill any contractual obligations with you (e.g. to send you invoices or settlement statements) and to notify you about important account information (e.g. updates to our terms of use or security notices).  These communications are mandatory.  Where permitted by applicable law, we may send you relevant marketing communications if you have registered and created a profile through one of our websites (including rbauction.com, ironplanet.com, truckplanet.com, or govplanet.com) and agreed to our terms of use for your profile. We may also send you marketing communications if you have contracted to sell with us or registered to bid in person at any of our live sales events and agreed to our terms at the time of registration. In certain jurisdictions, by doing so, you infer or imply your consent. If you reside in a country that requires that we obtain your express consent, we will ask for you to expressly opt-into communications. Marketing communications may come from the RB Global entity that you contracted with when creating a profile or registering to sell or bid, or from another member of the RB Global corporate family that provides products or services that we think may be of interest to you. If you are receiving marketing emails, you can unsubscribe from these marketing emails by clicking the unsubscribe link in any marketing email you receive.

Data disclosure to OEMs and their dealers.  We provide you with the right to know what identifiable information and which OEMs and dealers and representatives we have disclosed information to for their use during the 12-month period preceding the date of your request.  Depending on where you live, you may have the right to request data for a greater period of time. To obtain a list of these OEMs, OEM dealers or representatives who we have disclosed your identifiable information to and/or to stop any further disclosure, use the privacy contact form or other options noted above at the beginning of this section.

When you interact with our online offerings and digital content (e.g. emails or banner ads) or mobile apps, we, our service providers and selected third parties may use cookies and similar technologies (e.g. web beacons and mobile identifiers) to make our offerings, content and apps better, faster and safer, to personalize our advertising across the web, to provide users a personalized experience or to measure the effectiveness of our efforts.

Cookies are small text files that are automatically created by your browser and stored on your device when triggered by the online offering or mobile app. Web beacons operate in conjunction with cookies as a small imperceptible graphic image that tracks a user action when taken (e.g. clicking on a link in an email). Other scripts and code snippets load and operate when visiting our websites or using our apps which transmit data about your device and usage of the relevant website or application.

Our use of these technologies falls into three categories:

Some of these technologies may be permanently placed on your device until you remove them (persistent cookies) while others are temporary and are removed after you close your browser (session cookies).

Our service providers use of your data on our behalf is subject to contractual arrangements between us and them. When you take certain actions, or engage with advertisements of our services, on other websites across the internet, selected third-party organizations place and use cookies and similar technologies to collect data about your activities. This data may be combined with other data they have acquired and used to profile your interests and serve you advertisements of interest. The processing of your data by these third parties is subject to their privacy practices over which we have no control.

You may click the button below to access our Cookie Consent Manager tool. It is a browser cookie-based tool that allows you to modify settings related to certain Functional or Advertising cookies and related technologies. It is not possible to modify settings to Operationally Required cookies and related technologies. The tool works by communicating the selected setting to third party companies to initiate a third party’s opt-in/opt-out mechanism, if available. The effect of such selection may be described in the third party’s cookie and/or privacy statements. If the tool is unable to integrate with a third party this will be noted in the Detailed Settings description within the tool with information about such third party. The Detailed Settings descriptions will also provide information about the cookies and other technology we use.

The tool only works on the Internet browser you use to make your choice and it will only function properly if your browser is set to accept third-party browser cookies. If you delete cookies, change browsers, computers or operating systems, you will need to make a new selection.

You are always free to completely block cookies if your browser or device permits, although doing so will interfere with your use of some of our websites’ features or content. Review your browser settings to do so.

For more information about targeting and advertising cookies and how you can opt-out from a range of third parties generally, visit:

Note that using the opt-out tools provided by these initiatives are also browser and device specific. As well, deleting cookies can remove your opt-out preferences, so you will need to periodically refresh your opt-out preferences.

To set “Limit Ad Tracking” on various iOS devices, please click here.

To opt-out of Google interest-based ads on Android, open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”

Certain of our service providers allow you to directly limit their ability to target you with advertising. Follow their respective instructions below. Please note this list is subject to change. Contact us as noted at the beginning of this Privacy Notice for the most up-to-date listing.

The RB Global company responsible for the handling of your personal information depends on the brand you are interacting with and where you are located:

A. Core asset disposition services

Our websites contain links to other sites including sites maintained by our customers, third party service providers or preferred or recommended providers. We are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy notices of all websites they choose to visit that collect personal information.

RB Global maintains publicly accessible profiles in various social networks listed below. Our social media presence ensures an internet presence that is as comprehensive as possible – which supports our legitimate commercial and marketing interests.

Social networks are able to analyze your user behaviour when you visit their websites or other sites with integrated social media plug-ins, or you use their mobile apps. When you’re logged-in to your social media account and you visit our social media presence, or you click on a hyperlink to our social media presence and then log-in to your account, the social media operator associates your visit with your social media user account. It may also be possible for the operator to identify you when you are not logged-in or do not have an account. All of this is made possible by the placement of tracking tools on your browser or device that are associated with the social media operator. These allow the operator to receive information from our websites which it combines with information it receives elsewhere on the internet or from other sources.

Social media operators use the information gathered about you to create user profiles that store your preferences and interests. The profiles are used to tailor advertising to you based on your interests both within and outside of their respective social media sites and across any device you’ve used to access the social media site. The information is also used by operators to provide anonymous measurement statistics and demographic data to us as administrators of our social media presence. We use this data to create content more relevant to our target audiences. For details of other uses of this data by operators, please refer to their respective privacy notices. For further information about our collection of data using cookies, web beacons and similar tools when you interact with our digital services, check out “Cookies & similar technologies and your preferences“.

For individuals with rights under the GDPR, when you visit one our social media presences, we are jointly responsible as controllers together with the social media operator for the data processing activities triggered by your visit. You may assert your rights against either of us, but please note, despite having joint responsibility we have no real influence over the data processing activities conducted by the social media operator. Refer to the information below for the specifics of each social media operator.