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VIP Platinum Program hero
RB VIP Platinum Program

Premium Benefits to enhance your customer experience

At Ritchie Bros. we feel it’s important to recognize exceptional customers and let them know they are truly valued. The main reason for our 60+ years in business is that we are a global company built on customer relationships. That’s why we’ve created a VIP Platinum Program that rewards important customer relationships each year with premium benefits.

Enhanced Auction Site Experience & VIP Service

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Enjoy early access to equipment pickup by scheduling via our app, and get priority email notifications when pick-up is ready (online scheduling available at most locations).

Platinum pass card

Platinum Parking Pass at all sites with designated, convenient parking.

VIP card
Using your Digital Platinum Card in the mobile app to get exclusive pre-auction site access on sale days and weekends at Premier Auctions, plus access to the VIP lounge with complimentary meals.
Cellphone VIP notifications

Place early bids with front-of-the-line app notifications when bidding opens with PriorityBid and our Timed Auction platform. Access your Digital Platinum Card in the mobile app.